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Snoonu’s participation at Web Summit Qatar 2026 marked a significant milestone in the company’s journey, reflecting its transition into a more mature and influential phase as a Qatari technology company with global aspirations. Through a strong leadership presence on the main stage, the launch of advanced technology initiatives, the formation of strategic partnerships, and the transformation of its booth into one of the summit’s most active knowledge platforms, Snoonu demonstrated how locally built technology can scale with clarity of vision and long-term impact.
Centre Stage Thought Leadership: Redefining What’s Possible
Snoonu’s presence on Centre Stage was led by Hamad Mubarak Al Hajri, Founder and Chief Executive Officer, who delivered a keynote inspired by Qatar’s hosting of the 2022 FIFA World Cup, a project that moved from global skepticism to international acclaim.
Al Hajri emphasized that the World Cup represented more than a sporting event; it was a mindset shift. It showed that major achievements are possible when bold vision is supported by infrastructure, resilience, and disciplined execution. His message to founders and investors was clear: Qatar and the wider region possess the foundations required to build globally competitive technology champions.
Snoonu Robotics: A Strategic Entry into Advanced Technologies
A major highlight of the summit was the launch of Snoonu Robotics, announced during a joint press conference and supported by the Qatar Research, Development and Innovation Council. The initiative marks Snoonu’s entry into physical artificial intelligence, robotics, and autonomous logistics, signaling a long-term strategic direction aligned with Qatar’s national innovation and digital transformation agenda.
The Snoonu Booth as a Knowledge Platform
On the exhibition floor, the Snoonu booth evolved into a dynamic space for dialogue and learning. The company’s leadership team delivered more than twenty-five workshops and expert sessions, covering topics such as leadership, scaling strategies, innovation, operations, and market entry.
The centerpiece was a high-impact panel discussion bringing together founders and operators representing nearly ten unicorn-level companies, moderated by Al Hajri. Participants included Carlos Perea (Spain), Kaz Terada (Japan), Lucious M., Co-founder of BiteSight (United States), and Juan Pablo Ortega, Co-founder of Rappi and Yuno (Colombia). The discussion stood out for its candid, practical perspective on global expansion, moving beyond conventional success narratives to address real challenges and lessons learned.
Snoonu Podcast: Extending the Conversation
Building on its commitment to dialogue and knowledge sharing, Snoonu launched the Snoonu Podcast as an open platform for entrepreneurs, leaders, and changemakers. The initiative focuses on real-world experiences and insights from building and scaling companies, extending Snoonu’s thought leadership and community impact beyond the summit itself.
Building the Ecosystem Through Strategic Partnerships
Web Summit Qatar 2026 also highlighted Snoonu’s expanding role as an ecosystem enabler. The company signed several strategic agreements, led by a partnership with Alvarez & Marsal to support startups and entrepreneurs in Qatar and beyond through Snoonu’s incubator.
In addition, Snoonu hosted a reception for Palestinian entrepreneurs and startups, followed by the signing of a memorandum of understanding with Flow Accelerator to implement targeted support initiatives. The move reflects Snoonu’s ongoing commitment to humanitarian impact and sustained support for the Palestinian cause.
Further partnerships were announced with Karty and Computer Systems – Total IT Systems, strengthening Snoonu’s service portfolio and technology infrastructure.
Food Summit at Web Summit Qatar, Powered by Snoonu
Beyond its booth activities, Snoonu played a key operational role in powering the Food Summit at Web Summit Qatar 2026. The initiative contributed to a smoother and more efficient experience for thousands of attendees, showcasing Snoonu’s ability to deploy its operational and technological capabilities at scale.
Leadership Beyond the Company
On a personal level, Hamad Mubarak Al Hajri announced his decision to join Shorooq Partners as an investor. The move reflects his belief in founder-first, long-term investment models that prioritize conviction, patience, and sustainable impact over short-term outcomes.
Preparing for Regional Expansion
The summit also served as a platform to welcome the Snoonu Oman team and outline preparations for the company’s next phase of regional expansion, underscoring confidence in Snoonu’s ability to grow across markets while maintaining strong operational discipline and regional identity.
Media Presence and a Clear Strategic Message
Snoonu’s participation was accompanied by extensive local, regional, and international media coverage across broadcast, print, and digital platforms, reinforcing its visibility within global discussions on innovation, entrepreneurship, and digital transformation.
Ultimately, Snoonu’s presence at Web Summit Qatar 2026 delivered a clear strategic message: building globally relevant technology companies from Qatar is no longer an aspiration, but a tangible and achievable path, driven by vision, disciplined execution, and a sustainable ecosystem approach.