Virgin Megastore has reopened in Villaggio Mall and here’s what you can expect

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Interview with Rob Wilkins, Senior Lifestyle Director at Azadea Group

Qatar was truly ready as Virgin Megastore proudly unveiled its very first Virgin 3.0 concept store at Villaggio Mall, marking a monumental shift in how we experience shopping. Guests stepped into an entirely new dimension, experiencing a significant upgrade, encountering a grand comeback, and discovering an array of the freshest products across various categories.

This isn’t just any average store; spanning over 3,011 square meters, the expansive space was meticulously built to be explored. It is a haven packed with books that sparks imaginations, collectibles that scream fandom, cutting-edge tech that fuel creativity, and games that transport visitors into new worlds and so much more!

Strategically located in the heart of Doha, this immersive experiential store was designed from the ground up to be the ultimate playground for entertainment and lifestyle lovers. Visitors are greeted by fresh, modern interiors, engaging interactive zones, and ultimate photo opportunities around every corner. Highlights included a dreamy mirror-topped book wall that give off mesmerizing infinite-loop energy and a vibrant vinyl-filled music wall that proved to be pure TikTok heaven.

The grand launch event on June 2nd brought electric energy with live entertainment. Attendees enjoyed exclusive perks, including mystery boxes for the first 50 customers on launch day, and an interactive claw machine experience that ran through June 10th, offering cool prizes.

Experience the Worlds Within!

Every zone in the store is transformed into its own world, designed to hit different and keep you exploring. It’s not just about what you’re shopping for, it’s about what you’re stepping into. So whether you’re a gamer, a reader, a tech enthusiast, or a toy lover, there’s a world waiting for you.

Power Play World

Where gamers rise! Step into a zone packed with the latest consoles, must-have accessories, and adrenaline-pumping tournaments. Whether you’re a casual button-masher or a pro-level legend, this world is your playground.

Tech District World

Calling all creators and tech lovers! VR setups, smart home gear or content creation tools, this world has it all and is a futuristic haven for innovators and digital dreamers.

The Collector’s World

Fandoms, assemble. Here’s a curated universe of exclusive Funkos, anime figures, merch drops, and vintage vinyl perfect for collectors and pop culture lovers.

The Mindscape World

This is your brain’s happy place, so cozy up with a new read, discover stationery that sparks joy, or let the little ones enjoy magical storytime moments in a kid-friendly corner that feels like a fairytale.
BookTok approved reads? Yup. Aesthetic journaling must-haves? Also, yes. 

It’s the calm yet Instagram approved corner that hits different.

Toy Box World

Playtime, upgraded! This world brings together the best in educational toys, creative kits, and premium displays that are just as fun for adults as they are for kids. We listen and we don’t judge, indeed!
Think grown-up LEGO obsessions and toys your inner child will scream over. It’s playtime, rebranded.

Keep tabs on our socials for the full schedule and surprise drops. 

IG: @virginmegastoreme

FB: @virginmegastoreqatar

Come for the fun, stay for the experience, see you at Virgin Megastore, Villaggio Mall.

Experience the Future of Retail for Yourself!

Missed the grand launch buzz? The excitement continues daily at Virgin Megastore’s Virgin 3.0 concept store in Villaggio Mall! Don’t just hear about the upgrade—come and experience it for yourself. This weekend, gather your friends and family and dive into a world where books spark imaginations, tech fuels creativity, and every corner offers a new adventure. From finding your next favorite collectible to discovering cutting-edge gadgets and capturing that perfect photo op, your ultimate entertainment and lifestyle playground awaits. Make it a weekend to remember and explore the freshest products and interactive zones now!

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