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After days of speculation, leaked footage, and unexpected headlines, Snoonu is proud to officially unveil its newest—and most ambitious campaign: “Millions Await” (الملايين تنتظرك), a five-month journey of surprise, excitement, and meaningful engagement with our community.
Today, Snoonu, Qatar’s fastest-growing super app and tech leader, officially unveiled its newest nationwide campaign: “Millions Await” (الملايين تنتظرك). Over the next five months, Snoonu users will have the chance to win over QAR 5 million in cash prizes, including a grand prize of QAR 2 million, simply by placing their everyday orders. The point is, with a minimum order of just QAR 50, for most of the customers it won’t even mean increasing their spendings – literally everyone gets a fair chance to win.
But the story behind the campaign is just as powerful as the prizes themselves.
At the press conference, Snoonu CEO, Mr. Hamad Al Hajri stated:
“We wanted to launch this campaign in a way that reflects who we are—not just a tech company, but storytellers and experience builders. Millions Await is more than a giveaway. It’s a statement. A thank you to our customers. And a reminder that innovation can still be fun, bold, and deeply human.”
The buildup began with an intentional leak from inside Snoonu HQ, full of confusion and urgency. Even Mr. Hamad was seen returning early from an international speaking engagement, adding to the speculation.
But there was more to it than shock value, this campaign carries an important message that aligns with Mental Health Awareness Month. The simulation of workplace “panic” was, in part, a reflection of the real and often unseen pressure that individuals face in high-performance environments.
“We’re storytellers. We’re builders. But above all, we’re people,” Mr. Hamad noted. “Behind every bold idea, every screen and every success story is a team that feels, thinks, and sometimes struggles. This campaign was designed to surprise, yes—but also to remind our audience of the value of empathy, well-being, and connection. The main goal of this campaign is to activate our role as a leading local Qatari super app and to drive positive change within our community and the wider ecosystem”.
Millions Await launches under the umbrella of S5, the next era in Snoonu’s ecosystem journey. This evolution integrates five core verticals, pushing the limits of what a super app can achieve, grounded in genuine human connection.